TRAK begins with payment solutions and business lending, but the long-term vision is broader: build a connected commerce platform that helps businesses get paid, access capital, understand performance and grow.
TRAK combines TR, the reverse of the final letters in Frommert, with AK, the final letters in Moubarak. The result sounds like “track,” a word that naturally represents movement, progress, visibility and staying on course.
Help businesses move forward with useful financial tools, modern technology and a partner-first experience.
Become a complete commerce platform spanning payments, lending, business tools, data and future connected services.
Keep solutions practical, transparent and focused on what helps the business grow.